About Zieher

---

The Zieher Company


Philosophy:

"The fullest meal is empty of mirth, if the host’s encouragement and eagerness do not show the guests that they are welcome." Thus wrote the poet Friedrich Schiller.

The perfection in a gastronomy enterprise exceeds by far the mere preparation of meals. Frictionless coordination between virtuosity in the kitchen, excellent service, and pleasant surroundings go hand in glove.
The company works permanently and intensive on new products, which are silhouetted against standard by Design and Function and, in association with fanciful arranged food, they attract a high attention.


History:

The Zieher Company was founded by Christa and Manfred Zieher in 1986. The original business idea of the company was to become a supplier of hotel articles. Mr. Zieher, after having represented the firms WMF, Rosenthal and Thomas Porcelain in Northeast Bavaria for ten years, wanted to address the same group of clients with new products.


From Import Business to Established Brand:

Starting as an importer of gastronomy supplies, the company and its product range soon grew to a considerable size.

As early as 1988 the company developed its own cutlery brand Zieher.
In 2000 the company began the development and production of its own chinaware brands, followed by glass products for gastronomy use in 2003.
In recent years the company’s efforts focused increasingly on strict quality management as well as on the development of new creations for Zieher’s own product range.

After several years filled with endeavours to work out an individual profile that differentiates Zieher from its competitors on the market, Zieher has now achieved its goal just in time for the 20th anniversary of the company’s existence.

The results of this process can be seen in the creation of exclusive china series, many individual cutlery-, china-, and glass items, and innovations in the field of buffet and service supplies. Slowly but steadily Zieher’s new image, supported by intensified PR activities, is achieving an effect among high-profile hotel and restaurant clients.

Manfred Zieher:

‘During the last months we have noticed an increasing interest in our products, as well as queries from hotels of the 4/5-star category. Our young team of currently 30 employees always endeavours to pass on the trends and innovations in the world’s leading markets to our customers. We import our merchandise from 15 different countries. The centre of our activities is Asia. Worldwide we ship our products to 50 different countries, the centre of attention here being Eastern Europe.

Our intention, in the porcelain-glass and tabletop area, is, to develop Zieher to a brand. We have the claim to sell Zieher-designed and copyrighted products worldwide to the 4/5-star hotel sector. In return we intend to reduce comparable products from our product range.´